
I'M
MURALI
UNDAVALLI.
UX/UI DESIGNER
I'm a design enthusiast with 7+ years of experience in designing Web, Mobile App, and Products. My focus is on creating intuitive and visually appealing experiences. I've honed my skills through collaborations with design agencies and product companies, always seeking growth through teamwork, training, and industry knowledge.
In 2021, I founded Team Purple Nest Studios, gaining valuable insights into client management and team leadership. Design isn't just my career; it's my passion, and I'm dedicated to delivering outstanding design experiences in real estate, Health Care, Education and Food Industry.
experience
TEAM PURPLE NEST STUDIOS
Sr Product Designer - Partner
Jan 2022 - Present
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I lead a dynamic team of 12, overseeing recruitment and growth. I also manage our marketing efforts, combining creative vision with strategic outreach.
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My role includes building and nurturing client relationships.
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Successfully led 50+ projects spanning real estate, education, healthcare, and food industries.
Team Management | UI UX Design | Team Building | Product Design | Marketing Campaigns | Client Servicing
GAME MARKETING GENIE
Sr UX & UI Designer
Jul 2020 - Oct 2020
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Led the development of comprehensive branding guidelines for a cutting-edge new product, ensuring a cohesive and compelling visual identity.
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Additionally, I spearheaded the creation of a user-centric UX/UI design for a website, optimizing its functionality and aesthetics to enhance the overall user experience
VYUHA OUTLINE MEDIA
UX & UI Designer
Nov 2019 - Jul 2020
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Collaborated with stakeholders to find their needs, and information architecture, and create design sketches, wireframes, and prototypes.
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Also, I have collaborated with product managers, business partners and engineers to help define product requirements and roadmap.
GAIAN SOLUTIONS INDIA PVT. LTD.
UX & UI Designer
Aug 2019 - Nov 2019
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I closely worked with the product owners and was responsible for collecting, researching, investigating and evaluating user requirements.
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Delivered wireframes and high-fidelity visual mockups with outstanding user experience providing an exceptional and intuitive application design.
YUPPTV INDIA PVT. LTD.
UI Designer
Oct 2016 - Aug 2019
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Designed the brand guidelines of YuppTV and defined the Banner guidelines to be used across all the platforms.
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Worked on providing designs and solutions for multiple OTT (Platform as a service) clients.
Aastha TV (TV & Mobile App, Website), Viusasa (TV & Mobile App, Website), Wassa (TV & Mobile App, Website), Mobitel (TV & Mobile App, Website), YuppFlix (TV & Mobile App, Website) and TeleUP & USTV Now (TV & Mobile App, Website).
List of clients include
VYUHA OUTLINE MEDIA
Sr UX & UI Designer
Nov 2020 - Dec 2021
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Presented design concepts and prototypes to stakeholders, explaining the value and benefits of proposed solutions.
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Additionally, I spearheaded the creation of a user-centric UX/UI design for a website, optimizing its functionality and aesthetics to enhance the overall user experience for the client project.
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Implemented responsive design principles to ensure a seamless user experience across various devices and screen sizes, optimizing usability and accessibility for users on desktop and mobile platforms.
Delightful
Diversions

Cooking

Gaming

Writing
BFA in Applied Arts
JNAFAU - Jawaharlal Nehru Architecture and Fine Arts University, Hyderabad.
2012 - 2016